"The [Barack] Obama administration wants to take our rights to keep and bear arms away from us. They are trying to take our God, and our gun. And if they do that, they can impose a dictatorship upon us."

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I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.

— Frank Luntz